{"id":950,"date":"2024-07-31T09:45:26","date_gmt":"2024-07-31T07:45:26","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=950"},"modified":"2024-07-31T09:45:26","modified_gmt":"2024-07-31T07:45:26","slug":"09-contenido-de-la-pagina-web","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/seo-desde-cero\/09-contenido-de-la-pagina-web\/","title":{"rendered":"09. Contenido de la p\u00e1gina web"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Contenido de calidad<\/h2>\n\n\n\n<p>La norma general que debemos tener en cuenta es generar siempre un <strong>contenido de <\/strong><strong>calidad bien estructurado<\/strong> para que sean legibles tanto para el buscador como para los visitantes.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Utilizar correctamente los t\u00edtulos<\/h2>\n\n\n\n<p>una p\u00e1gina o entrada solo debe tener un <strong>H1<\/strong> que normalmente es el <strong>t\u00edtulo del art\u00edculo<\/strong>. Usar <strong>H2<\/strong> para los <strong>cap\u00edtulos<\/strong> y <strong>H3<\/strong>para los <strong>subapartados<\/strong>. La jerarqu\u00eda debe ser coherente, no debe aparecer primero un <strong>H3<\/strong> y despu\u00e9s un <strong>H2<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Primer p\u00e1rrafo<\/h2>\n\n\n\n<p>Los buscadores dan una gran importancia al <strong>primer p\u00e1rrafo<\/strong> de la p\u00e1gina Web, lo consideran como un sumario representativo de su contenido, por lo tanto debemos reflejar en el mismo los conceptos que consideramos clave para nuestra p\u00e1gina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Densidad de palabras clave<\/h2>\n\n\n\n<p>Un concepto importante es la <strong>densidad de palabras claves<\/strong>, si en una p\u00e1gina se muestran pisos en venta en Madrid, y es lo que quiero promocionar esta 3 palabras claves: <strong>Pisos<\/strong>, <strong>Venta<\/strong> y <strong>Madrid<\/strong> se tienen que ir repitiendo varias veces en el texto sin abusar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No usar trucos!<\/h2>\n\n\n\n<p><a href=\"https:\/\/google.es\"><strong>Google<\/strong> <\/a>lleva muchos a\u00f1os en el mercado y ha ido filtrando algunos trucos que al principio le funcionaron a algunos como <strong>textos ocultos<\/strong>, <strong>invisibles<\/strong> o con tipograf\u00edas tan peque\u00f1as que son ilegibles, si usas esos recursos tu p\u00e1gina acabara penalizada y nunca saldr\u00e1 en las primeras posiciones. Como dice la c\u00e9lebre frase de Google: Don\u2019t be evil! (\u00a1No seas malvado!).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contenido de calidad La norma general que debemos tener en cuenta es generar siempre un contenido de calidad bien estructurado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":887,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-950","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"Contenido de calidad La norma general que debemos tener en cuenta es generar siempre un contenido de calidad bien estructurado [&hellip;]","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":2,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/950\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/950\/revisions\/952"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/887"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}