{"id":950,"date":"2024-07-31T09:45:26","date_gmt":"2024-07-31T07:45:26","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=950"},"modified":"2024-07-31T09:45:26","modified_gmt":"2024-07-31T07:45:26","slug":"09-contenido-de-la-pagina-web","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/seo-desde-cero\/09-contenido-de-la-pagina-web\/","title":{"rendered":"09. Contenido de la p\u00e1gina web"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Contenido de calidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La norma general que debemos tener en cuenta es generar siempre un <strong>contenido de <\/strong><strong>calidad bien estructurado<\/strong> para que sean legibles tanto para el buscador como para los visitantes.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Utilizar correctamente los t\u00edtulos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">una p\u00e1gina o entrada solo debe tener un <strong>H1<\/strong> que normalmente es el <strong>t\u00edtulo del art\u00edculo<\/strong>. Usar <strong>H2<\/strong> para los <strong>cap\u00edtulos<\/strong> y <strong>H3<\/strong>para los <strong>subapartados<\/strong>. La jerarqu\u00eda debe ser coherente, no debe aparecer primero un <strong>H3<\/strong> y despu\u00e9s un <strong>H2<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Primer p\u00e1rrafo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los buscadores dan una gran importancia al <strong>primer p\u00e1rrafo<\/strong> de la p\u00e1gina Web, lo consideran como un sumario representativo de su contenido, por lo tanto debemos reflejar en el mismo los conceptos que consideramos clave para nuestra p\u00e1gina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Densidad de palabras clave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un concepto importante es la <strong>densidad de palabras claves<\/strong>, si en una p\u00e1gina se muestran pisos en venta en Madrid, y es lo que quiero promocionar esta 3 palabras claves: <strong>Pisos<\/strong>, <strong>Venta<\/strong> y <strong>Madrid<\/strong> se tienen que ir repitiendo varias veces en el texto sin abusar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No usar trucos!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/google.es\"><strong>Google<\/strong> <\/a>lleva muchos a\u00f1os en el mercado y ha ido filtrando algunos trucos que al principio le funcionaron a algunos como <strong>textos ocultos<\/strong>, <strong>invisibles<\/strong> o con tipograf\u00edas tan peque\u00f1as que son ilegibles, si usas esos recursos tu p\u00e1gina acabara penalizada y nunca saldr\u00e1 en las primeras posiciones. Como dice la c\u00e9lebre frase de Google: Don\u2019t be evil! (\u00a1No seas malvado!).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contenido de calidad La norma general que debemos tener en cuenta es generar siempre un contenido de calidad bien estructurado para que sean legibles tanto para el buscador como para los visitantes.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":887,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-950","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"Contenido de calidad La norma general que debemos tener en cuenta es generar siempre un contenido de calidad bien estructurado para que sean legibles tanto para el buscador como para los visitantes.","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":2,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/950\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/950\/revisions\/952"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/887"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}