{"id":4603,"date":"2025-03-04T10:13:11","date_gmt":"2025-03-04T09:13:11","guid":{"rendered":"https:\/\/sutilweb.eu\/?page_id=4603"},"modified":"2025-03-04T10:13:12","modified_gmt":"2025-03-04T09:13:12","slug":"02-posicion-en-google","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/seo-desde-cero\/02-posicion-en-google\/","title":{"rendered":"02. Posici\u00f3n en Google"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se determina la posici\u00f3n en Google?<\/h2>\n\n\n\n<p>Cuando alguien introduce una palabra clave en&nbsp;<strong>Google<\/strong>, este devuelve una serie de resultados, 10 por p\u00e1gina. Estas p\u00e1ginas que contienen los resultados de la b\u00fasqueda se conocen con el nombre de&nbsp;<strong>SERPs<\/strong>&nbsp;por sus siglas en ingl\u00e9s.<\/p>\n\n\n\n<p>El orden y posici\u00f3n en las que se muestran las p\u00e1ginas web en las&nbsp;<strong>SERPs<\/strong>&nbsp;lo determina el algoritmo de&nbsp;<strong>Google<\/strong>&nbsp;, el funcionamiento exacto del cual es secreto aunque&nbsp;<strong>Google<\/strong>&nbsp;ofrece unas directrices y recomendaciones generales para posicionar lo mejor posible.<\/p>\n\n\n\n<p>La variaciones s\u00fabitas en el posicionamiento reciben el nombre de&nbsp;<strong>Google Dance<\/strong>&nbsp;(<strong>Danza de Google<\/strong>),es un t\u00e9rmino habitual usado en el posicionamiento de p\u00e1ginas web en&nbsp;<strong>Google<\/strong>. Se da con frecuencia en un corto periodo de tiempo, que pueden ser horas o d\u00edas. Finalmente el orden se estabiliza.<\/p>\n\n\n\n<p>El algoritmo de&nbsp;<strong>Google<\/strong>&nbsp;ha ido recibiendo diferentes nombres seg\u00fan cada una de sus versiones. En la p\u00e1gina web del conocido servicio&nbsp;<strong>MOZ<\/strong>&nbsp;tenemos una completa lista de todos los cambios importantes que han afectado al algoritmo de&nbsp;<strong>Google<\/strong>.<\/p>\n\n\n\n<p>Los algoritmos de&nbsp;<strong>Google<\/strong>&nbsp;m\u00e1s conocidos son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Vince<\/strong>\u00a0(2009), mejora el posicionamiento de marcas dando importancia a la reputaci\u00f3n y la autoridad. Esto favoreci\u00f3 a las grandes marcas.<\/li>\n\n\n\n<li><strong>Google Caffeine<\/strong>\u00a0(2009), aument\u00f3 la velocidad con la que las ara\u00f1as web de\u00a0<strong>Google<\/strong>\u00a0buscan cambios para indexar m\u00e1s r\u00e1pido las p\u00e1ginas.<\/li>\n\n\n\n<li><strong>Google Venice<\/strong>\u00a0(2012), mejora los resultados de b\u00fasquedas locales geolocalizando al usuario para ofrecerle los resultados relacionados con su entorno.<\/li>\n\n\n\n<li><strong>Google Penguin<\/strong>\u00a0(2012-2016), penaliza el mal uso de enlaces entrantes.<\/li>\n\n\n\n<li><strong>Google Panda<\/strong>\u00a0(2011), prioriza la calidad de contenido.<\/li>\n\n\n\n<li><strong>Google Hummingbird Colibr\u00ed<\/strong>\u00a0(2013). Es la la modificaci\u00f3n m\u00e1s importante desde\u00a0<strong>Google Caffeine<\/strong>. Da m\u00e1s relevancia a las b\u00fasquedas con frases complejas y con lenguaje natural.<\/li>\n\n\n\n<li><strong>Google Pigeon<\/strong>\u00a0(2014), mejora la experiencia del usuario al ofrecer resultados de b\u00fasqueda basados en su localizaci\u00f3n y mejoras en la correcci\u00f3n ortogr\u00e1fica.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo se determina la posici\u00f3n en Google? Cuando alguien introduce una palabra clave en&nbsp;Google, este devuelve una serie de resultados, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":887,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4603","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00bfC\u00f3mo se determina la posici\u00f3n en Google? Cuando alguien introduce una palabra clave en&nbsp;Google, este devuelve una serie de resultados, [&hellip;]","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=4603"}],"version-history":[{"count":1,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4603\/revisions"}],"predecessor-version":[{"id":4604,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4603\/revisions\/4604"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/887"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=4603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}