{"id":4238,"date":"2024-10-11T17:20:45","date_gmt":"2024-10-11T15:20:45","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=4238"},"modified":"2024-10-11T17:20:46","modified_gmt":"2024-10-11T15:20:46","slug":"16-inbound-marketing","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/marketing-digital\/16-inbound-marketing\/","title":{"rendered":"16. Inbound Marketing"},"content":{"rendered":"\n

La metodolog\u00eda inbound<\/strong> es un enfoque que apunta al crecimiento de nuestra empresa creando relaciones significativas y duraderas con los consumidores<\/strong>, prospectos <\/strong>y clientes<\/strong>. B\u00e1sicamente consiste en proporcionarles elementos que les permitan alcanzar sus metas en todas y cada una de las etapas del recorrido que realizan junto a nuestra empresa.<\/p>\n\n\n\n

Etapas del Inbound Marketing<\/h2>\n\n\n\n

Primera etapa: Atraer<\/h3>\n\n\n\n

La primera etapa es atraer a nuestro cliente potencial<\/strong>, como lo hacemos, estas son algunas de las cosas que podemos hacer:<\/p>\n\n\n\n

    \n
  • Anuncios<\/li>\n\n\n\n
  • Video<\/li>\n\n\n\n
  • Publicaci\u00f3n en blogs<\/li>\n\n\n\n
  • Redes sociales<\/li>\n\n\n\n
  • Estrategia de contenido<\/li>\n<\/ul>\n\n\n\n

    Segunda etapa: Interactuar<\/h3>\n\n\n\n

    Las herramientas que tenemos para interactuar son:<\/p>\n\n\n\n

      \n
    • Flujos de oportunidades de venta<\/li>\n\n\n\n
    • Email Marketing<\/li>\n\n\n\n
    • Gesti\u00f3n de oportunidades de venta<\/li>\n\n\n\n
    • Bots conversacionales<\/li>\n\n\n\n
    • Automatizaci\u00f3n del marketing<\/li>\n<\/ul>\n\n\n\n

      Tercera etapa: Deleitar<\/h3>\n\n\n\n

      Deleitar<\/strong> significa mantener al cliente feliz<\/strong>. Es el \u00faltimo paso y las herramientas o estrategias que podemos usar o hacer son:<\/p>\n\n\n\n

        \n
      • Contenido inteligente<\/li>\n\n\n\n
      • Email Marketing<\/li>\n\n\n\n
      • Bandeja de entrada de conversaciones<\/li>\n\n\n\n
      • Informes de atribuci\u00f3n<\/li>\n\n\n\n
      • Automatizaci\u00f3n del marketing<\/li>\n<\/ul>\n\n\n\n

        CRM<\/h2>\n\n\n\n

        Todo ello lo aplico con un CRM<\/strong>, que es una estrategia de negocio que se encarga de entender y anticipar las necesidades de los clientes actuales y potenciales de una empresa. El CRM guarda la informaci\u00f3n de todos los usuarios para poder tener una mejor relaci\u00f3n con ellos, ya que a trav\u00e9s de este sistema la empresa podr\u00e1 captar, conocer la conducta y fidelizar al cliente.<\/p>\n\n\n\n

        Los CRMs sirven para mejorar las relaciones con los clientes<\/strong>, ayudando a establecer las preferencias particulares de cada uno y a tener un mejor seguimiento con la informaci\u00f3n almacenada, la cual est\u00e1 formada por:<\/p>\n\n\n\n

          \n
        • Tel\u00e9fono<\/li>\n\n\n\n
        • Email<\/li>\n\n\n\n
        • Necesidades<\/li>\n\n\n\n
        • Gustos<\/li>\n\n\n\n
        • Frecuencia de visitas<\/li>\n\n\n\n
        • Opiniones de la marca<\/li>\n\n\n\n
        • Quejas e incidencias<\/li>\n\n\n\n
        • Presupuesto \/ Proformas<\/li>\n<\/ul>\n\n\n\n

          Toda la informaci\u00f3n recopilada ayuda a que la empresa pueda hacer campa\u00f1as de marketing<\/strong>, gestionar las ventas<\/strong>, gestionar los ingresos<\/strong>, las reclamaciones<\/strong>, consultas<\/strong>, presupuesto<\/strong> y facturaci\u00f3n<\/strong>, atenci\u00f3n personalizada<\/strong>…<\/p>\n","protected":false},"excerpt":{"rendered":"

          La metodolog\u00eda inbound es un enfoque que apunta al crecimiento de nuestra empresa creando relaciones significativas y duraderas con los […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3933,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4238","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"La metodolog\u00eda inbound es un enfoque que apunta al crecimiento de nuestra empresa creando relaciones significativas y duraderas con los […]","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=4238"}],"version-history":[{"count":12,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4238\/revisions"}],"predecessor-version":[{"id":4322,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4238\/revisions\/4322"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3933"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=4238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}