{"id":4235,"date":"2024-10-11T17:16:51","date_gmt":"2024-10-11T15:16:51","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=4235"},"modified":"2024-10-11T17:16:52","modified_gmt":"2024-10-11T15:16:52","slug":"15-analitica-digital-social-media","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/marketing-digital\/15-analitica-digital-social-media\/","title":{"rendered":"15. Anal\u00edtica digital &#8211; Social Media"},"content":{"rendered":"\n<p>Si hablamos de <strong>Social Media<\/strong>, estos son algunos indicadores <strong>KPI <\/strong>que debemos tener en cuenta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguidores existentes y ganados<\/li>\n\n\n\n<li>Interacciones: reacciones, comentarios, compartidos, guardados&#8230;<\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Clic en posts.<\/li>\n\n\n\n<li>% de video (retenci\u00f3n, rebote)<\/li>\n\n\n\n<li>CTR: indicador fundamental en el \u00e1mbito del marketing digital. Se trata de un porcentaje que muestra la <strong>proporci\u00f3n<\/strong> de usuarios que hacen <strong>clic<\/strong> en un enlace <strong>en relaci\u00f3n<\/strong> al n\u00famero de <strong>veces<\/strong> que dicho enlace ha sido <strong>visualizado<\/strong>.<\/li>\n\n\n\n<li>CPC (costo por clic): es una medida que indica cu\u00e1nto pagamos por cada clic en una campa\u00f1a de publicidad digital. Esto ofrece un nivel adicional a nuestra estrategia de marketing, que nos dice m\u00e1s que simplemente el costo total de la campa\u00f1a publicitaria.<\/li>\n\n\n\n<li>CPM (costo por mil impresiones): es un modelo de pago por impresi\u00f3n que se utiliza para medir el rendimiento de una campa\u00f1a publicitaria. El objetivo de este modelo es calcular el costo de una campa\u00f1a por cada mil impresiones. Esto significa que el anunciante paga una cantidad fija por cada mil impresiones que obtiene su anuncio. El CPM es uno de los modelos de pago m\u00e1s comunes en la industria del marketing digital.<\/li>\n\n\n\n<li>CPL (costo por lead): es una m\u00e9trica que indica el costo promedio que una empresa asume por adquirir un nuevo lead calificado. Un lead se considera calificado cuando muestra un inter\u00e9s genuino en los productos o servicios de la empresa y tiene el potencial de convertirse en cliente.<\/li>\n\n\n\n<li>CPA (costo por adquisici\u00f3n): cumple un papel vital en el panorama del marketing al ser una m\u00e9trica que trasciende el simple an\u00e1lisis de costos. Representa el <strong>monto promedio invertido para conquistar a un nuevo cliente<\/strong> y ofrece insights profundos sobre la eficacia de las estrategias de adquisici\u00f3n de clientes de una empresa.\u00a0<\/li>\n\n\n\n<li>N\u00famero de visitas a la p\u00e1gina web con origen en Facebook<\/li>\n\n\n\n<li>Alcance, mensajes, gasto, ROAS, n\u00famero de ventas<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Si hablamos de Social Media, estos son algunos indicadores KPI que debemos tener en cuenta:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3933,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4235","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"Si hablamos de Social Media, estos son algunos indicadores KPI que debemos tener en cuenta:","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=4235"}],"version-history":[{"count":10,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4235\/revisions"}],"predecessor-version":[{"id":4321,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4235\/revisions\/4321"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3933"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=4235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}