{"id":4084,"date":"2024-10-11T12:28:11","date_gmt":"2024-10-11T10:28:11","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=4084"},"modified":"2024-10-11T12:28:11","modified_gmt":"2024-10-11T10:28:11","slug":"07-seo-y-sem","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/marketing-digital\/07-seo-y-sem\/","title":{"rendered":"07. SEO y SEM"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SEM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>SEM <\/strong>es pagar a <strong><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> <\/strong>para que muestre nuestro sitio web en los primeros resultados. Todo ello se hace desde la plataforma de <strong><a href=\"https:\/\/ads.google.com\/intl\/es_es\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a><\/strong>. Suelen estar dentro de la secci\u00f3n <em><strong>Patrocinado<\/strong><\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>SEO<\/strong> consiste en configurar nuestro sitio web para poder destacar en las zonas altas de los buscadores cuando un usuario haga una consulta, pero sin pagar nada, es decir, de forma org\u00e1nica. El SEO no s\u00f3lo sirve para Google, sirve para <strong>Facebook<\/strong>, <strong>Instagram<\/strong>, <strong>TikTok<\/strong>&#8230; ya que todos estos sitios tienen buscadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEM El SEM es pagar a Google para que muestre nuestro sitio web en los primeros resultados. Todo ello se hace desde la plataforma de Google Ads. Suelen estar dentro de la secci\u00f3n Patrocinado. SEO El SEO consiste en configurar nuestro sitio web para poder destacar en las zonas altas de los buscadores cuando un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3933,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4084","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"SEM El SEM es pagar a Google para que muestre nuestro sitio web en los primeros resultados. Todo ello se hace desde la plataforma de Google Ads. Suelen estar dentro de la secci\u00f3n Patrocinado. SEO El SEO consiste en configurar nuestro sitio web para poder destacar en las zonas altas de los buscadores cuando un&hellip;","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=4084"}],"version-history":[{"count":12,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4084\/revisions"}],"predecessor-version":[{"id":4296,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/4084\/revisions\/4296"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3933"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=4084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}