{"id":4062,"date":"2024-10-11T12:26:41","date_gmt":"2024-10-11T10:26:41","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=4062"},"modified":"2024-10-11T12:26:42","modified_gmt":"2024-10-11T10:26:42","slug":"06-sitios-web","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/marketing-digital\/06-sitios-web\/","title":{"rendered":"06. Sitios Web"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">P\u00e1gina web<\/h2>\n\n\n\n<p>Una p\u00e1gina web es un documento que puede visualizarse en un tipo de software denominado navegador. Los navegadores mas usuales en la actualidad son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.es\/chrome\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Chrome<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mozilla.org\/es-ES\/firefox\/windows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mozilla Firefox<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.microsoft.com\/es-es\/edge\/download?msockid=1be515d97eab6a5f285300dc7f806b4f&amp;form=MA13FJ\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Edge<\/a><\/li>\n\n\n\n<li>Safari<\/li>\n\n\n\n<li><a href=\"https:\/\/www.opera.com\/es?utm_source=bing&amp;utm_medium=pa&amp;utm_campaign=Worldwide%20-%20Brand%20-%20EN&amp;msclkid=0e145884bd1e1bef8d493f8c4744e290&amp;utm_term=opera%20%20download&amp;utm_content=Branded%20-%20Exact\">Opera<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sitio web<\/h2>\n\n\n\n<p>Un sitio web es una colecci\u00f3n de p\u00e1ginas web, relacionadas entre s\u00ed, las cuales se agrupan por diferentes criterios. La suma de todas las p\u00e1ginas conforman un sitio web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tecnolog\u00edas<\/h2>\n\n\n\n<p>Las tecnolog\u00edas que se utilizan a la hora de crear un sitio web son, por un lado las que se utilizan cuando se escribe c\u00f3digo puro y duro, las cuales utilizan lenguajes de programaci\u00f3n como <strong><a href=\"https:\/\/developer.mozilla.org\/es\/docs\/Web\/HTML\" target=\"_blank\" rel=\"noreferrer noopener\">HTML<\/a><\/strong>, <strong><a href=\"https:\/\/developer.mozilla.org\/es\/docs\/Web\/CSS\" target=\"_blank\" rel=\"noreferrer noopener\">CSS<\/a><\/strong>, <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>JavaScript<\/strong><\/a>, <a href=\"https:\/\/www.php.net\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PHP<\/strong><\/a>, <a href=\"https:\/\/www.java.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Java<\/strong><\/a>, <a href=\"https:\/\/www.mysql.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SQL<\/strong><\/a>.<\/p>\n\n\n\n<p>Despu\u00e9s existen lo que se denominan <strong>CMSs <\/strong>(<strong>Content Management System<\/strong> &#8211; <strong>Sistemas de Manejo de Contenidos<\/strong>) que permiten a cualquier persona que no sepa lenguajes de programaci\u00f3n crear sitios web. Entre los CMSs m\u00e1s populares est\u00e1n <strong><a href=\"https:\/\/es.wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/strong>, <a href=\"https:\/\/prestashop.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Prestashop<\/strong><\/a>, <strong><a href=\"https:\/\/www.joomla.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a><\/strong>, <strong><a href=\"https:\/\/www.drupal.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a><\/strong>&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tienda Online<\/h2>\n\n\n\n<p>Una <strong>tienda online<\/strong> es un sitio web que nos permite el <strong>comercio electr\u00f3nico<\/strong> (<strong>e-commerce<\/strong>), es decir, las ventas. Dicha tienda debe tener un <strong>carrito de compras<\/strong>, un <strong>stock de inventario<\/strong>, <strong>galer\u00eda de productos<\/strong>, y <strong>plataforma de pago online<\/strong>, ya sea v\u00eda <strong>tarjeta<\/strong>, <strong>bizum<\/strong>, <strong>transferencia<\/strong>&#8230;<\/p>\n\n\n\n<p>Las tecnolog\u00edas que se pueden utilizar para una tienda online pueden ser, o bien c\u00f3digo puro utilizando tecnolog\u00edas como <strong>HTML<\/strong>, <strong>CSS<\/strong>, <strong>JavaScript<\/strong>&#8230; o bien utilizando igualmente <strong>CMSs <\/strong>como <strong>WordPress<\/strong>, <strong>Prestashop<\/strong>, <strong><a href=\"https:\/\/www.shopify.com\/es-es\/prueba-gratis?utm_medium=cpc&amp;utm_source=yabing&amp;jk=shopify&amp;bingadgroupid=1238050343661452&amp;bingadid=77378294133898&amp;bingkeywordid=77378352575527&amp;bingnetwork=o&amp;BOID=brand&amp;msclkid=dbbcd6f5720f1ecd6181b1fd8f292a46&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=Paid%20Search%20-%20Bing%20-%20Europe%20-%20Brand%20-%20Spanish&amp;utm_term=shopify&amp;utm_content=Brand%20-%20Shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a><\/strong>&#8230;<\/p>\n\n\n\n<p>Las empresas grandes no utilizan CMSs para crear sus tiendas, lo hacen con c\u00f3digo puro, pero si quieres crear una peque\u00f1a tienda online puedes utilizar alguno de los CMSs citados anteriormente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hosting y dominio<\/h2>\n\n\n\n<p>Para subir todos tus archivos a Internet necesitas, por un lado un hosting donde hospedar tus archivos, y por otro lado un dominio que apunte a ese hosting. Un dominio es \u00fanico para cada sitio web, no existen dos dominios con el mismo nombre en el mundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blog<\/h2>\n\n\n\n<p>Es una herramienta adicional a nuestro sitio web, tambi\u00e9n puede ser algo independiente. Un <strong>blog <\/strong>nos ayuda a posicionar en los buscadores de Internet, es decir, ayuda al <strong>SEO<\/strong>. Tambi\u00e9n nos ayuda a construir nuestra marca. Forma parte del <strong>Marketing de Contenidos<\/strong>, y en \u00e9l podemos publicar lo que pueda posicionar a nuestra marca (<strong>noticias<\/strong>, <strong>novedades<\/strong>, <strong>tips<\/strong>, <strong>manuales<\/strong>, <strong>cursos<\/strong>&#8230;).<\/p>\n\n\n\n<p>La <strong>IA <\/strong>puede ayudarnos mucho a la hora de crear contenido para nuestro blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u00e1gina web Una p\u00e1gina web es un documento que puede visualizarse en un tipo de software denominado navegador. Los navegadores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3933,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4062","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"P\u00e1gina web Una p\u00e1gina web es un documento que puede visualizarse en un tipo de software denominado navegador. 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