{"id":3953,"date":"2024-10-03T17:29:05","date_gmt":"2024-10-03T15:29:05","guid":{"rendered":"https:\/\/blog.sutilweb.eu\/?page_id=3953"},"modified":"2024-10-03T17:29:07","modified_gmt":"2024-10-03T15:29:07","slug":"02-ventajas-del-marketing-digital","status":"publish","type":"page","link":"https:\/\/sutilweb.eu\/index.php\/seo-marketing\/marketing-digital\/02-ventajas-del-marketing-digital\/","title":{"rendered":"02. Ventajas del Marketing Digital"},"content":{"rendered":"\n<p>Algunas de las ventajas que tendremos son las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Llegamos a un gran n\u00famero de personas en cualquier momento y lugar: no hay l\u00edmites porque Internet no tiene l\u00edmites.<\/li>\n\n\n\n<li>Podemos segmentar y decidir a que personas llegar<\/li>\n\n\n\n<li>Seleccionar los canales adecuados: podemos llegar por Facebook, Youtube, campa\u00f1as de email, WhatsApp&#8230; son muchas las formas de llegar al cliente. Tenemos que llegar al cliente pensando en \u00e9l, no en nosotros.<\/li>\n\n\n\n<li>Podemos monitorizar y supervisar nuestras campa\u00f1as en tiempo real: si publicamos un video en Tiktok, en tiempo real veremos todo el movimiento respecto a dicha campa\u00f1a, y por supuesto podemos modificar el tipo de campa\u00f1a en cualquier momento.<\/li>\n\n\n\n<li>Podemos realizar cambios o ajustes en cualquier momento<\/li>\n\n\n\n<li>Resulta econ\u00f3mico (ROI)<\/li>\n\n\n\n<li>Utilizamos contenidos no invasivos: cuando publicamos en nuestras redes sociales, no todo es sobre nuestro producto o servicio, tambi\u00e9n podemos publicar consejos, tips, infograf\u00edas&#8230; es decir, publicaciones que aporten valor al cliente. A esto se le denomina <strong>Content Marketing<\/strong> o <strong>Marketing de Contenidos<\/strong>.<\/li>\n\n\n\n<li>Se integra a las dem\u00e1s \u00e1reas del negocio<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Digital y Marketing Tradicional<\/h2>\n\n\n\n<p>Es conveniente dejar claro que el Marketing Tradicional sigue us\u00e1ndose. El Marketing Tradicional es televisi\u00f3n, radio, medios impresos (prensa, peri\u00f3dicos, banners publicitarios&#8230;). Lo \u00f3ptimo es utilizar ambos tipos de marketing. A esto se le conoce como <strong>Marketing 360<\/strong> o <strong>Blender Marketing<\/strong>.<\/p>\n\n\n\n<p>Es claro que el Marketing Digital es m\u00e1s barato, y por tanto nos da un <strong>retorno de la inversi\u00f3n<\/strong> (<strong>ROI<\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algunas de las ventajas que tendremos son las siguientes: Marketing Digital y Marketing Tradicional Es conveniente dejar claro que el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3933,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3953","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sutil Web","author_link":"https:\/\/sutilweb.eu\/index.php\/author\/sutilweb\/"},"uagb_comment_info":0,"uagb_excerpt":"Algunas de las ventajas que tendremos son las siguientes: Marketing Digital y Marketing Tradicional Es conveniente dejar claro que el [&hellip;]","_links":{"self":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/comments?post=3953"}],"version-history":[{"count":19,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3953\/revisions"}],"predecessor-version":[{"id":3972,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3953\/revisions\/3972"}],"up":[{"embeddable":true,"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/pages\/3933"}],"wp:attachment":[{"href":"https:\/\/sutilweb.eu\/index.php\/wp-json\/wp\/v2\/media?parent=3953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}